I created a brand style guide for a company I created called Brew Point. This is a coffee mug company.
The brand story features background information about the brand.
This slide includes the logo and fonts to be used for the brand.
This is the color palette for the brand.
The positioning statement tells the intended audience as well as what the company has to offer.
The demographic and psychographics tell the intended audience for the company.
Archetypes are the 12 groups of consumers that most products identify within. This brand identifies with the archetype "The Innocent."
This is an ideal consumer of the brand Brew Point. It shows things like the age, occupation, salary and motivation of a potential consumer.
This is a brand positioning map. It shows where the brand falls in relation to other competitors when looking at quality and design options available.
This is a mock-up of a web design for this company. It shows what the website would look like on both web browser and mobile browser.
The mood board shows what the aesthetic of the company is and the inspiration for the brand style.
